Project Expertise


Sales Productivity Project for a $2BN PE-owned distribution company

Identified key sales skills that had a direct impact on growth and productivity to help find key sales talent, structure and incentive plans.

Conducted a share of wallet and account coverage analysis to develop a more cost efficient and revenue enhancing account management approach.

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Sales Process & Growth Project for a Pharmaceutical manufacturer ($750MM)

Outlined comprehensive sales process map to detect key challenges and efficiency opportunities. Defined a sales training module around the sales processes.

Customer Relationship Management (CRM) Project. Identified and defined key CRM requirements based on outlining all sales processes and customer interactions.


Sales Organization Project for a $250MM Tech company 

Sales organization structure and talent review. Redefined the organization structure to position for accelerated growth, reduced costs, and improved communication.

Developed a Go-To-Market strategy with an account coverage model to enable scalable and profitable sales growth

Interim Marketing Leader (6 months) to define the scope of Marketing capabilities and deliverables, recruit the Marketing team, and define the Marketing Growth strategy and interaction with the sales team.

  • “Carsten’s sales experience and know-how allows him to quickly identify the key challenges and bottlenecks within the sales organization and then develop a straight forward plan to help solve the issues.”

    CEO of 2BN PE-Owned Distribution company

  • “Carsten is all about implementable execution to drive profitability.”

    President of Pharmaceutical Manufacturer

  • “Connecting the dots and truly prioritizing what has the biggest impact made his recommendations extremely worthwhile.”

    VP of Sales at Tech company